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November 14, 2005
By: TOM BRANNA
Editor
During the next two years, Dial Corp., Scottsdale, AZ, will increase the size of the caps on its Purex bottles to 5.5-oz. The company is trying to encourage consumers who measure detergent by the capful to use more, according to Greg Tipsford, senior vice president, laundry care. Dial currently has 3.5-oz. and 4.5-oz. caps and nine different cap types. The change will also reduce the number of cap sizes to one. Purex currently has smaller caps than Procter & Gamble and Unilever detergent p...
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